Business Signs – 4 Factors to Carefully Consider
You may think there is not much to consider when it comes to business signs, you print a logo or company name on a sign and away you go. This couldn’t be further from the truth. A business sign is an integral part of your marketing and it should be taken very seriously by your company. The purpose of a business sign is to communicate what your company is about in a short, effective message.
- Strategic Positioning
Where you place your sign is important and the type of design you choose must fit the location. If your sign is going to be placed in a busy high street, think about the competition surrounding you? There is going to be all sorts of signs promoting other businesses, so yours must stand out from the crowd. If you visit a specialist sign shop in Bangkok (known as ร้านป้ายกรุงเทพ in Thai), tell them about your situation and see what ideas they can offer.
- Copy What Works
You may have noticed that road signs usually have contrasting colours that stand out for motorists on the road. They tend to go for colours like black, red, yellow, white, and blue. The foreground colour is in complete contrast to the background. This method is also useful in business because it has the same effect. There is no point in creating an intricate business sign if nobody notices it.
- Short & Sweet
When designing a business sign, it is better to keep it short and snappy. If you choose a complex design the message may be lost. Keep it simple and get to the point, as most consumers are in a rush and don’t have time to read more than a line or two.
Here are some tips for simple designs:
- Use two colours
- Simple text
- Basic logos
- Consider Your Clients
Your signage should reflect the type of clients you service and look to attract. If you are selling exclusive furniture, go for a design that is sleek and elegant. If you are selling food, go for colours and logos that remind people of delicious, mouth-watering flavours.
As a business owner, you should always use your signage to advertise and capture your business philosophy. Designing and using a business sign is not as straightforward as it looks, it takes a lot of time and effort. If you want to get things right, do some research and find a sign making expert who offers quality services.