It’s no secret that the Generation Z (zoomers) market does things very differently than previous generations. They have grown up online, tethered to smartphones and everything digital. One of the best ways to get their attention is through text marketing, SMS campaigns, and conversational messaging because they’re usually on an electronic device from the time they wake up until they go to sleep.

Keeping up with zoomers is no easy feat, even for brands that are wholly tapped into digital marketing. They must understand the nuances of omnichannel messaging and use it effectively. Mitto conducted a study in May 2022 that discovered that Gen Z prefers text marketing to email. This opens a door of opportunity for brands to enhance their conversational messaging tactics as they roll out various SMS campaigns.

Embracing the Concept of Omnichannel Messaging

What exactly is omnichannel messaging? Think of continuous communication that meets zoomers where they are. Omnichannel messaging reinforces the need for multiple options to ensure the preferences and needs of Gen Z are met in their spaces. Brands can be innovative with their SMS campaigns, creating personalized experiences in virtual settings. The Gen Z market is used to having things their way, customizing how they like them. This means taking additional steps to truly connect with this audience in meaningful ways.

This is a new generation with new requirements for brands to authentically connect. Everything is “always on,” so solutions to embrace the era of Gen Z’s demands mean seamless interactions, conversational messaging, and little to no wait times. Platforms like Mitto can help brands tap into this demographic with omnichannel messaging solutions that help brands communicate across more channels to enhance their reach.

Why Use a Service To Help Reach Gen Z?

It can be difficult to engage with a demographic that wants to do everything online. While online campaigns and ads are the norm, it takes a special kind of personalization to get zoomers to pay attention. Companies like Mitto dedicate their resources to exploring different types of SMS campaigns that delight and engage this demographic. Brands can utilize their potential to increase brand awareness using tactics like coupons, birthday offers, promo codes, and even renewals strictly from their device. This makes engagement easy while directing them to the sales funnel.

The good thing about a platform of this type is that it doesn’t stop with standard SMS. Mitto helps brands attract and build relationships via SMS for almost every social platform. That means whether the person is on Facebook (yes, they lurk there sometimes) or TikTok, no platform is ignored.

The Rise of Great Customer Service

With smartphones and other tech devices being so prevalent right now, your customer service can make or break you. Today’s customer service tools are quite different from those five years ago. Zoomers with a question or complaint expect to chat with a live person immediately and will tweet to the world in two seconds about how their needs weren’t met if this doesn’t happen. Artificial intelligence has a huge effect on today’s customer service expectations, and digital-first isn’t an option, but a requirement.

Go into a store? For what? Gen Z wants to do everything online, whether it’s ordering groceries or shopping for furniture. The days of dialing a number for services are archaic — and if a brand is looking to connect with Gen Z and doesn’t have a chatbot that directs you to a live person if needed or some other AI-based omnichannel messaging solution, the future isn’t that bright.

It’s time to take things to the next level with a solution that works. SMS campaigns like Mitto’s can help remove the guesswork from the equation, pairing you with strategies to effectively communicate with Gen Z on a consistent basis. For brands moving into a digital transformation, the future is now.